It has been a while since our last Las Vegas Convention. Many of our attorneys have seen dramatic increases in the search engine results. And this is all a result of embracing the COLT quality guidelines. Of course, these mirror those of Bing and Google. At our last seminar/ HIRL (“Hangout in Real Life”), we had a full day of speakers and workshops.
One was with Steve Sweat and Andre van Wyk showing us all how to do our e-book and PDF magazines. After that, Dave Amerland, Eric Enge, and Mark Traphagen were detailing the overlaps of the semantic web. And they went into the best social media practices, etc.
It was a killer of a seminar, and we all learned a lot. This time, Eric Enge, Traphagen, is going to be on again. Eric is going to go into some more good stuff, as well as some new speakers. Check out the list of activities I have prepared so far.
Convention Times, Dates, Locations
Also, this remains a one-day convention starting at 10 am on April 25, 2014. It will go as long as it goes. We will take a lunch break at noon, and it will be a HIRL. (Hangout in Real Life), like the last one.
The location will be at the Richard Harris Law Offices located at 801 S 4th St Las Vegas, NV, click here for directions. Of course, locations can also change, but till now, we thank Richard for hooking us up. Make sure to check out his website, and maybe even add a good word or two about him on his reviews, and add him as a friend on GPlus.
Speakers of the Day and Times
1. Dan Goldstein 10:30 am.
2. I have Eric Enge down for 11 am Vegas time. Mostly, he will be speaking on a variety of relevant issues to building your brand. And he covers getting ranked. But he emphasizes using white hat SEO techniques. Consequently, I will add more here after I hear from him tomorrow.
3. Traphagen 12:30: (Can someone send this to Mark, as I seem not to have his email address?) So we all know him. And he will be speaking on some relevant topics. Hence, I intend upon getting the exact topics from him tomorrow for posting here.
4. Conrad Saam is down for 1:30 pm. Topic “10 Flagrantly Obvious Secrets of Online Marketing” – He will be there in person. And Castelli is going to talk to Dan Goldstein and get his topic and time
5. Andre van Wyk is on at 2:00.
6. I have the president of 24-7 Press Release. Mike Iwasaki, on at 2:30 to discuss Co-Citations and Co-Branding using press releases and the irrelevance of no follow versus do follow in many situations, as the semantic web becomes more intelligent.
7. What are Andre’s times and topics?
8. Does anyone know if Bincer wants to do a 30-minute HIRL with us? Anyone else who wants some exposure from the right side?
7. Does anyone (Tony) have the complete list of attendees who will physically attend and their hotels?
Hotels – Where Am I Staying?
Myself and Seth Price are staying at the Palazzo (Go here.) Not sure on Matt Dolman. Contact Seth to find out about discounts, etc. Ours even coincides with AVVO, so there may be people who can get breaks.
Physical Attendees so Far
Richard Harris, Matt Dolman, Michael Ehline, Alan Beck, Seth Price, Jeff Nadrich, Tony Castelli, Conrad Sams, YOUR NAME HERE.
When Am I Arriving?
I am coming in on the evening of the 23d. And I am leaving on the evening of the 26th. But attorney Seth Price will be there Wed-Saturday.
Extra Curricular Activities
Of special interest, I am planning on doing the full-auto machine gun range the day prior, on the 24th, with Alan Beck. Alan is a Title 42 Section 1983 Civil Rights attorney in San Diego. Also, he has won Second Amendment cases in the 9th Circuit. Noteworthy, Castelli is going with me. Also, Alan is a former U.S. Marine.
So he may do a mini-workshop on the human right of self-defense. And he likely will cover defense against government overreach. So is anyone interested in attending? Most of all, it will be a blast.
Despite the HIRL/HOA technical issues surrounding the recorded part of our convention, it was a resounding success. We have several new “Hang Arounds” who are seeking admission as full patched members and one drove from L.A. to Vegas and went back afterward . So I saw a lot of dedication and commitment, which is awesome.
One interesting part about this year’s H.I.R.L. is that many attendees have probably never done a video conference like this. So I was able to spot some of my weaknesses in not recognizing that only a few of the Originals understand the HOA.
In any event, we did a round table in the conference room at personal injury attorney, Richard Harris’ law offices in Las Vegas, NV. Why is this particularly interesting? Well, because it gave me the ability to analyze the strengths and limitations of a HIRL under the pressures of production. I mean one on a less than “Sundance” style budget.
But first, let me tell you about this personal injury law firm that volunteered their use of a gigantic conference room, catering, and with the volunteerism of accident lawyer Seth Price, in their huge, sprawling law office. This was really great because we were able to meet at close quarters, mix, exchange pleasantries, cards, and handshakes.
Of course, in more detail below, I will talk about some of the drawbacks to such a close quarters H.I.R.L. Check out this picture of the exterior of this mammoth legal facility. We used one of the many conference rooms within the facility.
Any injured client would be proud to be represented by such as successful firm. Clearly, they are doing right by their clients to have been so generous in loaning us a room for almost 8 hours!
The Location of Our Convention | Injury Lawyer Richard Harris’ Law Building
Law Vegas Personal Injury Law Offices of Richard Harris
Observations About Audience Participation In a Full Conference Room
A HIRL, like any other H.O.A., is designed to be a 15-30 minute presentation by a physically present speaker, or a speaker at a remote location by use of streaming live video and audio. Typically there is a question and answer session at the end of the slideshow. Then there is an oral presentation by the guest speaker.
Well, unfortunately, this is still a new technology to non-plussers. And some of the chaos that befell us is partially my fault for not knowing how a H.I.R.L. must be run.
A conference in a large chamber room, enabling the sounds and voices of others to cause great feedback, too many computers tapping into a single wifi connection, Plus physical attendees asking questions to the speaker mid-sentence, and so forth. So I came to some findings and conclusions.
Finding One – Let the Speaker Finish His Presentation
Finding 1. Let Him Speak. First, for you attorneys, for example, when a trial lawyer speaks at a seminar, he makes his presentation, and then after that, there is an open discussion. I believe we called this the Socratic Method at law school?
Conclusion. In a H.I.R.L., we have limited time, and each speaker is scheduled t speak at different times, and many of them are volunteering, despite the fact they are celebrities in the Google Community.
We did have scheduling misunderstanding due to time zone issues. (Eric Enge and Mark Traphagan are on the East Coast Time Zone, Las Vegas is not) But we were able to fill in the gap. Actually, we had the speakers present out of order. So it was like a court. Just like experts and other subpoenaed witnesses at a jury trial.
A few attendees not familiar with the Google H.O.A. format asked questions during the initial presentation. But more problematic, their interrogatories were not heard by people at home. This is because questioners were too far away from the speaker. So the microphone failed to pick up the questions.
Audience Too Far Away
For example, when Dan Goldstein was making his presentation. Notice when the viewing audience could not hear the questions. So for a great part of the video, you can listen to mumbling. And then Goldstein is attempting to answer questions that no one else can hear.
Finding Two – Limitations of the Hangouts Require Special Technical Accommodations
Finding 2 – Hire Ronnie Bincer First I know this sounds crazy, but Google keeps tweaking the way Events and Hangouts work. It is also more difficult to run an HOA from your Place/Community. This is opposed to running it from your profile.
Ronnie Bincer keeps up on this stuff, and he has led us in an HOA once before. I should have contacted him at his Google Plus contact here, prior to running the HIRL. For an example of just a few problems.
Looking Dumb – The first 15 minutes of the part one raw video below I am trying to figure out if it is recording or not since there is no “record button” anymore (turns out it was recording and I look silly)
Avoiding Audio Feedback and Delay-. If I had spoken with or looked at Bincer’s blog, I would have known that having all the audios on, on all computers within the confines, would cause feedback. So we have to cancel the audio out.
One wifi Connection Not Enough For Multiple Users in Real Life – I am sure more than a few computers can tap into one wifi connection at a particular location. This is due to the video streaming larger video files. We quickly determined that next time we should feed the MC’s computer to the large T.V. monitor. That way all attendees have one more computer for the live speaker. And then they pass a mic around for attendees to ask questions. This is one of the limitations of streaming in close quarters for sure.
Obviously, we need to edit the raw video and try and salvage the tape into something that doesn’t make us look the Three Stooges. In all events, it is imperative that live attendees at a conference with greater wifi capacity need to mute their computers.
Imagine a thousand people at a wifi H.I.R.L. and trying to eliminate the one mic with feedback.
Get technical updates on HIRLS and mute the microphones till your turn comes to talk.
Raw Video of The Seminar – Part One
Please Start at 15:13
You can see in the raw video that we started to get rolling along pretty good after we ironed out the basic stuff. So I feel confident we are going to have an even better seminar next year.
New Blood to the Circle of Legal Trust
Without naming names, we had some new prospects come to the seminar. We had one attorney come from Oregon, one from L.A. And others traveled from the South and Eastern states. I was proud to see all the interest. Some people get it. And Sgt at Arms, Anthony Castelli, is working with these new prospects. His job is to get them snapped into our elite organization of legal warriors.
Rollout of Paid Services
Although each member must be free and accepted, and membership itself is merit-based and free of monetary charges, it is not free for my developers and me. When I started this, I always wanted it to be self-administered by me and a few Originals. But there are too many people wanting to join.
For me to maintain human edited quality control, Andre van Wyk and I are coming out with some new paid services to help offset costs. And that way we can hire more help to build out our various online publications.
“COLT Journal” MagazineAdvertising – We announced paid advertising slots for our Legal and Marketing journal, that is multi-state, multi practice. (this is available for members and outside vendors)
Personal Injury Warriors Magazine Paid Ads – Due to the fact that PI is the most competitive law practice in the united states of America, we have a stand alone PI practice magazine that is also now selling paid slots for outside vendors and inside members. Both COLT Journal and PI Warriors are going to be pushed to online apps and distribution channels.
Mastermind Group Memberships
– We are also offering additional services for members only.
This will include the ability to receive a place of recognition on our Circle of Legal Trust Attorney NAP Data Directory currently being developed by Andre van Wyk. This is a White List of Trusted Colt members that will act as a data provider to Google. We offer three levels, Mastermind gets the top of the page, by order of who purchased first (first in time is first in the right)
Mastermind: Top Slot. Includes a 1. NAP Data, 2. Graphic or photo, 3. link to your site and COLT user profile, 4. A short law firm bio on the page.
Gold: Middle Slot. Includes 1. NAP Data, 2. link to your site and COLT user profile.
Free: Bottom Slot. Includes 1. NAP Data, 2. (COLT Members only)
We will also offer use of our “List Serve” that is also being developed so lawyers can share leads and private communications off of the Google grid.
Also, Eeach Gold Member gets an ad placement=. So this is regardless of whether they provide an article. But current, non paying members will still be able to provide articles free of charge.
Mastermind members will also be eligible to participate in our PRIVATE once a month Q&. This is an HOA with Andre, myself, or another invited expert.These will be private, one hour sessions where we discuss things we don’t want our competitors to know.
Eligibility for Elections
– Members who pay dues will also be eligible to participate in awards elections. Yes, that’s right, elections to promote extraordinary members who pay dues and participate in COLT. Each year, we promote paid members who have gone above and beyond the call of duty with accolades and awards. We will now award outstanding performance in the following categories: For all practice areas of law (injury, divorce, criminal law, civil rights, etc., will each have their own award), as follows:
Litigator of the Year,
Trial Lawyer of the Year,
Law Clerk of the Year,
Marketer of the Year.
Most Sef-less Lawyer of the Year.
All Originals will maintain voting rights regardless of payment. And this is due to their original loyal involvement. The awards will come in the form of a press release, write up and banner on you Web-O-Trust Profile. And you can get the membership banners added to your website. We are designing patches presently.
How Much Is MasterMind Membership?
$1000 per year. If you have any questions, contact Andre van Wyk, or myself, if you wish to contribute funds and become a “Mastermind.” That way we will discuss further via email. The buy-in for Mastermind is $1000.00 per year. The products and services are rolling out now, and some are already available. And I almost forgot, all masterminds will be listed on our prominently located “Mastermind List” along with a lawyer picture and citation back to each lawyer’s website. This will be posted on the Circle of Legal Trust Website, linked from the Home Page. We will be promoting this list as well. You also get an upgraded patch for your website and emails telling the world you are at the pinnacle of C.O.L.T. membership.
How Much For Gold Membership?
$60.00 per month, payable by PayPal only, or paid in full by check. Here is what you get. Gold includes all public H.O.A.’s except the Mastermind Private Monthly Sessions. You still get all your free services, including your patch, but you also get a special GOLD patch for your site.
How Much is “Free”?
Free means no money. Free members are eligible to post on the legal torch in addition to all the free services, like the Web-O-Trust whitelisting network, posting to our magazines, and H.O.A.’s. The cost for blog maintenance will be $30.00 per month, and each member will also get their user profile with a citation back to their sites, social profiles, and blogs just like web-o-trust, but connected to press releases and articles on their Legal Torch blog.
Announcing Revisions to Legal Torch
After the consultation, I have decided to move forward. We will be using one website for promoting COLT. So our services and our members will use one platform ONLY. So we are going to go with subfolders. And we will interface more like lawyers.com to join.
Charges for Blogs Maintenance
The use of that site will come with a minimal fee of $30.00 per month. This will cover the costs of editing and maintenance. (No exact match anchors allowed and must be original. Also, it must be non-plagiarized content.) Again, the cost per user will be $30.00 per month. And each member will get their user profile with a citation back to their sites, social profiles, and blogs.
Moving the Question and Answer Forum
The Questions and Answer Forum, Attorney Directory, and advanced products will now be accessible only via the Circle of Legal Trust.
We all feel that we need to use the Circle of Legal Trust for other services and that we can get much more benefit as a whole by the use of one brand. In closing, I wanted to thank everyone, and I will update this evergreen article, as more things start to materialize.