About Chris Dreyer

Here are my most recent posts

How Voice Search May Change Local Attorney SEO

The author’s views are entirely his or her own and may not reflect the views of Cirlce of Legal Trust. Speech recognition technology on machines has always left something to be desired.  Leading edge platforms like Siri still had bugs to be worked out as recently as 2013[1].  Today a new breed of software and digital assistants are telling a different story.  In 2016 there has been an explosion of voice searches that are accounting for a huge portion of all online searches made by consumers.  … [Read more…]

What is Rank Brain: Everything Attorneys Need to Know

The author’s views are entirely his or her own and may not reflect the views of Cirlce of Legal Trust. What is Rank Brain: Everything Attorneys Need to Know In 2015 Google revealed that a part of its algorithm known as Rank Brain was quickly becoming responsible for a lot of activity in ranking search results.  It is now one of the three most important ranking factors[1] for web pages (the other two being content and links).  So how does Rank Brain impact attorney’s SEO efforts?  Here’s … [Read more…]

How to Prepare For the Real Time Penguin Algorithm

The author’s views are entirely his or her own and may not reflect the views of Cirlce of Legal Trust. The Penguin algorithm update[1] originally rolled out back in 2012 and was designed to target web spam.  This meant that website owners using questionable link tactics to game search engines saw their rankings plummet.  In theory, those who had been using white hat SEO link tactics should have seen an increase in rankings.  There have been a lot of updates to Penguin since its release. … [Read more…]

AdWords Call-Only Campaigns: How Lawyers Can Get the Most Out of Google

The author’s views are entirely his or her own and may not reflect the views of Cirlce of Legal Trust. Google’s commitment to mobile is no secret especially after their announcement earlier this year about mobile-friendliness as a ranking factor in search.  Even before that algorithm change, Google introduced call only campaigns specifically designed to generate phone call conversions from users who are not interested in visiting a landing page to fill out a form.  According to Com Score[1], … [Read more…]

Bing Ads: Why Your Law Firm Should Use Them

The author’s views are entirely his or her own and may not reflect the views of Cirlce of Legal Trust. With roughly 20% market share[1] in the search arena, Bing is nothing to scoff at.  Google is the market leader which makes their ads very effective but also very expensive.  Lawyers should take a holistic approach to their paid ad strategy and promote their services on Bing’s platform as well.  Here are some good reasons why: An Easy Transition Bing has a compelling interest in … [Read more…]

Preparing Your Attorney Website for the Shift to Mobile

The author’s views are entirely his or her own and may not reflect the views of Cirlce of Legal Trust. It should come as no surprise to lawyers who rely upon Google and other search engines to get new clients and build their brand, that mobile-friendly pages will soon be factoring into[1] where a site ranks in Google search results.  If you are a small, medium, or even a large firm, and do not have a mobile friendly site, not to worry just yet.  Google is making the change starting April 21st … [Read more…]

6 Tips for Optimizing a Law Firm AdWords Campaign

The author’s views are entirely his or her own and may not reflect the views of Cirlce of Legal Trust. Google AdWords is a great way to get your law firm fast and prominent exposure in Google search results.  Unfortunately, poorly optimized campaigns are common and they’ll burn through cash very quickly with either little or no return on investment.  In other words, AdWords works great, but it needs to be configured properly.  Check out our 6 tips for optimizing your law firm AdWords search … [Read more…]

Google Maps Update: What It Means for Attorneys

The author’s views are entirely his or her own and may not reflect the views of Cirlce of Legal Trust. Summary Google changes the rules yet again Attorneys must use a real, valid working business address Virtual offices have been nixed No more spamming your business name & title Must precisely choose appropriate business category Google recently changed the local page quality guidelines[1] for businesses in Google Maps.  For lawyers this could have an impact on how listings … [Read more…]

HTTPS and SEO: After The Dust Has Settled, What Should Attorneys Know About?

The author’s views are entirely his or her own and may not reflect the views of Cirlce of Legal Trust. It isn’t often that Google openly discloses the factors it considers in its algorithm.  So when they announced that sites using security certificates would be favored over ones that didn’t [1] (all else being equal), website owners scrambled to install SSL.  The thing about measuring success in search is that the more data you have, the better. Now that all the dust has settled and … [Read more…]

Mistakes Attorneys Make When Trying To Check Their Rankings – by Chris Dreyer

The author’s views are entirely his or her own and may not reflect the views of Cirlce of Legal Trust. Search engines (mainly Google) are software programs that take a user’s query and match it against trillions of different web pages using complex mathematical algorithms to find the most relevant one.  Attorneys often make mistakes when trying to determine where their websites fall in the rankings.  I’ve provided optimization services for attorneys over the past several years and here are … [Read more…]