An Attorney Reviews Google Semantic Search by David Amerland

googlesemanticsearchGoogle Semantic Search by David Amerland has made the future of internet search accessible to anyone that is interested, especially for those whose livelihood is impacted by having their business found by relevant customers or clients.

He has nailed the future of search in writing a book about positioning yourself and your business to succeed on the internet in the new world of Semantic Search. He has taken a technical subject and broken it down into digestible and understandable pieces so that you can become your own “search engine expert.”

If you read this book you will understand how searching and being found on the internet is and has changed. But intead of being left behind, you will be able to plot a strategy to allow your customer base to find you readily and relevantly.

So How Does Davide Amerland Define Semantic Search

Semantic is the Greek word for meaning. Semantic search deals with the meaning of words from logic. It is an introduction of a clear understanding of what words mean and how they connect with what we are actually looking for in the search engine box. The pre-semantic web delivered links that were present on search because of the key words they represented. The semantic web delivers “outright answers” and pages that are directly associated with the question typed into search according to Amerland. This explanation Amerland calls simplistic in nature and his book truly has to be read to understand through his examples just what a revolution semantic search is.

Search Engine Optimization Techniques That Get Your Company More Traffic, Increase Brand Impact and Amplify Your Online Presence

The above subtitle is the subtitle David Amerland gave to his book. His book is not technical jargon, but a carefully structured action plan for you to carry out the above objectives so that your business can flourish. At the beginning of each chapter he tells you what topic he is going to treat, why, and the impact on you and how you can take advantage.

At the end of each chaper David gives checklists designed to help you find the tools, concepts, and practices that you have to put into effect to take advantage of the benefits offered by Google’s semantic search.

Amerland Knows Promotion of Your Busines is Your Lifeblood

If you have a business you know that your lifeblood is its customers, consumers, buyer, sellers or clients. What you call them depends on your business. Regardless, all businesses have to sell their product or service. That means that promotion is critical, as real people have to find you easily, and you have to be relevant to them. As I’m reviewing this book as an attorney, suffice to say that you can be the best lawyer in the world, but if you have no clients you will starve. But in this new internet you better be the best or at least “try harder” to be good at what you do, as search should serve up the best lawyer, instead of some keyword stuffing ambulance chaser, that has never ventured into a courtroom. Don’t worry though, search is still a long way from that. But it’s moving in that direction with each new algo change.

Just search for the best lawyer in a particular field of law. Maybe what comes up is the best. But maybe not. Not yet anyway. While keywords and links may take less prominence, the way you write your content, and the authority you are seen with, and the impact of your content is crucial. Although word of mouth and reputation is still important, it is also helpful to your business to position yourself on the internet as a top lawyer in your field. So you better accomplish something that is noteworthy. This can be as simple and important as great service to your clients.

If you really want to succeed David Amerland would tell you that competence off line and online is critical. As Google wants to serve up that great lawyer for you on page one. And it’s not by asking who is the best lawyer. Maybe someday the internet will be able to serve that answer that coincides with real life. Especially if others are writing about you that way.

The critical question though that David Amerland answers for business with his book, is:

Can anything be done to bring search back under the control of the business owner with a business to run, products to sell, and mouths to feed?

His answer is “yes.” He states in that regard that the saving grace is that semantic search, in assessing the quality of the reults it serves uses three criteria to mathematically simulate decision making of your village:




Add in citation and serendipity and the recipe is complete according to Mr Amerland.

I have only touched the surface of his book. Let me just say that if I can comprehend it then any one can. He tackles a broad range of topics, with a laser focus and a clarity of writing that is remarkable for the information it conveys in understandable terms. Any “web speak” is clearly defined, explained and made understandable.

It is clear David Amerland set out to write a “How To Book on Search” for the business owner , not particlarly for the search industry. He has succeeded mightily in providing cutting edge information, with understandable action items, so that any businenss owner, large or small, can make their business accesible , available and relevant to its customers on the internet.

This book truly delivers on its promise to teach you search engine techniques that get your busines more traffic, increase brand impact and amplify your online presence. The internet is the great equalizer for the small business man or woman. David Amerland’s book puts a great tool in their hands to succeed in the new internet of semantic search.

As a personal injury lawyer and sole proprietor I have to work in my business and on my business. In working on my business I can think of nothing better than reading “Google Semantic Search” again and drafting worthy content for potential clients, other lawyers and the public at large.

About The Author

Anthony Castelli has practiced personal injury law in the State of Ohio for 32 years. He has taveled thoughout the State of Ohio to handle severe and serious injury and wrongful death claims. He is primarily based in Cincinnati with satellite offices in West Chester, Columbus and Dayton. For more information some of his web sites are,, and

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